Travel, Tourism & Social Networking
Reaching travelers in the digital age isn’t as simple as mailing out beautiful brochures and colourful calendars. Along with a company website, user generated content such as travel reviews can benefit a travel experience. Online communities create a community of travelers who can help to promote a destination or travel service. Should a negative review be posted, social media can provide instantaneous response to constructive criticism, an opportunity to rebuild relationships and inspire new ones.
Tourism Vancouver Island, a not-for-profit destination marketing organization, makes extensive use of multiple marketing initiatives when representing tourism stakeholders within the stunning Vancouver Island region, including all the islands located between Vancouver Island, the mainland coast and coastal areas of the mainland coast between Moses and Bute Inlets.
Along with traditional marketing, Tourism Vancouver Island maintains a strong, social media presence with sites such as Facebook, Twitter, YouTube, flikr and LinkedIn. Travelers are able to find out about Vancouver Island events, specials, contests, vacation packages and much more – while on-the-go. “They also provide a great opportunity for interaction between service providers and the consumers through the sharing of photos and videos and asking/answering questions online,” reports Tamara Hutchinson, Marketing Coordinator: Tourism Vancouver Island.
“Although gaining a lot of followers may look impressive, one of the more important aspects of social media is keeping those followers engaged by encouraging them to interact with your information and messaging. It keeps them involved and gives them a personal connection to what you are offering. It is also a great way to find testimonials and feedback on products or services you may not have found otherwise. It’s not very difficult to find exciting news from the Vancouver Island Region to share, while keeping in mind it’s also important to maintain the flow of communication both ways.”
Tamara sends out daily, enticing messages from various sources relevant to the Vancouver Island Region. Here are two of Tamara’s June posts. “How about a moonlight kayaking trip at Sooke on Vancouver Island? Or enjoying a fabulous Nanaimo Bar Martini from the Nanaimo Bar Trail.”
Can you smell the sea air already? My suitcase is already packed!
As social media expands, businesses are feeling the benefits. See all of the BeeLinkt Social Business series to learn more about the networking experience of BC businesses who have enthusiastically embraced social media marketing.