3 Business Social Media Success Stories
Green Marketing
As social media expands, businesses are feeling the benefits. In this BeeLinkt Social Business series learn more about the networking experiences of BC businesses including a green organization, a graphic design company and a tourism association – who have all enthusiastically embraced social media marketing.
Green Zebra is Vancouver Lower Mainland’s “premier coupon book and guide to healthy, sustainable living.” offering hundreds of pages of coupons filled with ‘Local Savings for Sustainable Living’ – along with tips for healthy, sustainable living. There are 2-for-1 deals at restaurants, savings on bikes, events, spas and more.
Paperless mobile coupons for Green Zebra merchants are also accessible via Clip Mobile, a free app for smartphones. Customers can look up deals near where they are and then just show their phones to the cashier.
Green Zebra staff uses social media extensively to communicate their messages. “Social media is a way for us to start the conversation,” says Diana Squires, Communications Coordinator. “When people hear about Green Zebra, they tend to seek us out on twitter & Facebook first. Making casual connections with business owners looking to partner with us, moms looking to fundraise with us…we can keep the finger on the pulse of the values of our customers and partner businesses/organizations so we can better meet their needs.”
Diana adds: “The question I always come back to is “Are we retweetable?” Connecting with a twitter audience is so much about how valuable your content is. Our twitter followers range from green business professionals to eco-minded mom bloggers, and offering them something of value can be as simple as an #EcoMonday tweet or a heads-up about sustainability-themed events. We already have a valuable wealth of information about sustainable living between the pages of Green Zebra guide, which has been a great place for us to start in tweeting simple tips, articles, recipes, and more.”
The Green Zebra experience emphasizes that social media has transformed traditional advertising into something more personal, which means keeping on top of the conversation is key.
In the next blog, read how a graphic design company uses social media.
